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劉德華代言奧迪廣告「翻車」了！陷抄襲風波中國官媒痛批：年度醜聞！
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娛樂中心／綜合報導
港星劉德華為奧迪汽車所拍攝的「人生小滿」廣告，被抖音直播主踢爆抄襲文案，而奧迪旋即發出道歉聲明，並且下架影片。無辜受到波及的「華仔」劉德華也表示「深感遺憾」，中國官媒更痛批這根本是「年度醜聞」。
由奧迪的中國合資廠「一汽奧迪」和巨星劉德華所合作的「人生小滿」廣告，在21日「小滿」節氣當天公開，立刻引發網友好評，唯美的文案配上男神加持，可謂是非常成功的宣傳。誰能想到，不到1天就翻車了，一位名叫「北大滿哥」的抖音直播主，表示「人生小滿」的文案內容，與他2021年5月時的影片文案，幾乎是一模一樣，經網友比對後，也發現兩者有90%以上的文句相同。
「北大滿哥」的揭露也立刻引起熱議，而奧迪方發出道歉聲明：「因監管不當、審核不嚴給劉德華先生、北大滿哥及相關方造成困擾，我們表示誠摯的歉意」，並坦言製作團隊「版權意識淡薄，在未與版權方溝通的情況下，直接使用」。而劉德華也發出聲明，表示自己對原創「百分百的尊重」，而對北大滿哥所造成的困擾，也深表遺憾。
中國官媒《人民網》也對此事件發表評論，直指這是「年度醜聞」、「像素級抄襲」。表示這種抄襲行為涉嫌違法，須承擔民事侵權責任，「侵權了、違法了，這可不是小事」，認為監管部門也有責任介入。「再豪華的車，一但『翻車』，一定難堪」，如果抄襲文案屬實，那對奧迪的企業形象必然是一大重創。
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