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Threads用戶飆破7000萬！首日下載量寫「一紀錄」祖克柏也驚訝
發布時間：2023/07/09 16:05:10
更新時間：2023/07/09 16:05:10
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國際中心／李明融報導
Meta創辦人祖克柏（Mark Zuckerberg）近來推出主打文字對話的應用程式「Threads」，靠著Instagram龐大基礎用戶助攻下，短短時間就吸引超過7000萬用戶加入，這可能超越Instagram以及TikTok成為創一天註冊人數紀錄，截至7日Threads用戶已經累積超過7000萬用戶。
Data.ai數據顯示，Instagram在2010年上線花了615天才達到7000萬次的下載量，TikTok於2014年推出後也花了844天，然而Threads僅花2天時間就達成這項目標，其主因就是靠著Instagram的連動，讓用戶可以迅速創立Threads帳戶，Insider Intelligence首席分析師恩伯格（Jasmine Enberg）指出，「Meta只需要IG的1/4用戶每天使用Threads，它就會跟推特一樣大」。
