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大齡女神？全智賢連丟2代言 廠商譏「不符合年輕人口味」27歲女星接手
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娛樂中心／張婷瑗報導
南韓女星全智賢憑藉電影《我的野蠻女友》躍升成為一線演員，廣告、代言接到手軟，被封為「廣告天后」，吸金能力驚人，去年一共拍了15支廣告，預估賺進150億韓元（約新台幣3.5億元），不過，日前才傳出全智賢丟了已經代言8年的登山服廣告，近日又遭零食品牌廠商宣布不續約，再度引發熱議。
全智賢2013年時隔14年再拍電視劇，與男星金秀賢合作拍攝《來自星星的你》，扮演頂級明星「千頌伊」一角，紅遍全亞洲，也創造「千頌伊效益」3000億韓元（約新台幣70億元），然而她去年接拍電視劇《智異山》收視失靈，間接丟了合作多年、被稱為「全智賢羽絨衣」的羽絨登山品牌「Nepa」廣告，而全球知名杏仁零食產品日前也宣布不續約，改用韓劇《夫妻的世界》暴紅的27歲女星韓韶禧接棒代言，並推出以「無限」為概念的新廣告。
事實上，今年40歲的全智賢貴為「廣告天后」寶座逾20年，如今被新生代女星取代，似乎光環已不再？對此，廣告商坦言「選用極具話題性與代表潮流時尚的韓韶禧，是針對年齡層介乎10至30多歲的消費者」，認定40歲的全智賢屬於「老一輩」族群，不符合年輕人口味而被不續約廣告，消息一出，造成不小關注。
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