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全球最會賺網紅「年收破4億」她只有17歲 海放星巴克、麥當勞CEO
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財經中心／王溫鈴報導
一部1分鐘內的短影片能變現多少錢？隨著TikTok在全球流行，也出現了許多靠拍短影片、接業配和粉絲贊助當作主業的網紅，而根據《富比士》雜誌的調查，TikTok收入最高的網紅，是美國的查莉（Charli DAmelio），她去年賺了1750萬美元（約新台幣4.8億），這名17歲的少女可說是比星巴克、麥當勞等國際企業的CEO還要會賺錢。
《富比士》統計了2021年收入最高TikTok網紅，排名第1的查莉從2019年開始發布跳舞影片，而目前年僅17歲的她是TikTok上擁有最多追蹤者的網紅，累積有1.33億追蹤人數，姊姊迪西（Dixie DAmelio）雖然追蹤人數僅有妹妹的一半，但也以1000萬美元位居收入排行榜第2名。
姊妹倆真的非常有商業頭腦，除了接美妝業配、代言外，更創立了和知名品牌Hollister合作的專屬品牌「Social Tourist」，根據母公司A＆F的執行長霍洛維茲（Fran Horowitz）指出，「Social Tourist」為Hollister去年9月的銷售額貢獻良多。她們不只有2人分別的抖音、YouTube，更另外創了一個包含父母的YT頻道，可說是全家都成了網紅。
此外，根據《華爾街日報》引用MyLogIQ數據顯示，標普500指數的企業CEO年收中位數落在約1340萬美元，意味著查莉1750萬美元的收入比一些上市企業的CEO還要高。如美國最大上市石油公司埃克森美孚CEO伍茲（Darren W.Woods）去年年收約1560萬美元、星巴克CEO強森（Kevin Johnson）年收約1470萬美元、麥當勞CEO凱普辛斯基（Chris Kempczinski）年收為1080萬美元等，這些商業大佬都不及查莉的撈金程度。
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