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最失敗的置入性行銷 派樂騰攜手「慾望城市」續集反重挫股價
發布時間：2021/12/14 13:22:15
更新時間：2021/12/14 13:22:15
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經典美劇「慾望城市」的續集「華麗下半場」第一集剛播出，就因失敗的置入性行銷引起話題。
劇中經典角色Mr.Big在騎派樂騰飛輪車時心臟病發猝死，重挫品牌形象，拖累派樂騰股價應聲大跌，收在52周低點，只好趕緊拍廣告止血。
（民視新聞網 綜合報導）
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經典美劇「慾望城市」的續集「華麗下半場」第一集剛播出，就因失敗的置入性行銷引起話題。
劇中經典角色Mr.Big在騎派樂騰飛輪車時心臟病發猝死，重挫品牌形象，拖累派樂騰股價應聲大跌，收在52周低點，只好趕緊拍廣告止血。
（民視新聞網 綜合報導）
