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戴資穎拍廣告被酸民嗆不搭 內行理性分析「好現象」：幫助很大
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體育中心／王溫鈴報導
世界球后戴資穎近日獲頒世界羽聯（BWF）「2020／2021年度大獎最佳女運動員獎」，成為台灣史上第1人。隨著戴資穎聲勢越來越旺，網友也發現她所代言的廣告有增多趨勢，有部分酸民質疑「行銷公司都沒在鎖定客群的嗎？」。也有網友客觀分析，小戴廣告多可說是好事，更鼓勵台灣體育圈很需要像她一樣會「吸金」的運動員！
戴資穎在2020東奧結束後，終於在今（6）日凌晨搭機要前往西班牙征戰世錦賽，她也在機場與自己代言的航空公司廣告看板合影。除了這之外，戴資穎所代言的品牌種類超多，從運動飲料、電信公司、滴雞精、外送平台…等等都有她的身影，因此在PTT八卦版上就出現：「戴資穎的廣告越來越多」的貼文。
原PO表示，他發現戴資穎的廣告好像越來越多，連外套都找她代言，讓這網友忍不住吐槽：「有些廣告找她真的很不搭，行銷公司都沒在鎖定客群的嗎？」。
也有人支持運動員多接廣告代言：「台灣體育需要這種現象吧」、「台灣體育需要這種現象吧，台灣體育需要這種現象吧」、「台啤也一堆運動明星廣告啊」、「鄉民說教育方向錯誤培養不出好體育選手，現在出了締造歷史的選手，代言多賺錢明明對推廣體育有正面意義，卻反過來眼紅」、「你知道很多小朋友因為她而練羽球的嗎」，認為戴資穎靠實力說話，這些廣告能正向回饋到台灣體育圈也很棒。
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